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This thirty-five page undergraduate paper discusses the marketing of e-commerce on the Internet, primarily from a consumer perspective. The topic is examined in great detail, from the initial steps that need to be taken to successfully establish an online business, to the marketing strategies involved in building and expanding on the World Wide Web. 35 pgs. 28 f/c. 26b.
Pages: 35
Bibliography: 26 source(s) listed
Filename: 3437 Marketing E-Commerce Internet.doc
Price: US$313.25
870.3546 Gatorade: Marketing Strategies.
This paper discusses the major strategies Quaker Oats and its competitors used to segment the sports-drink market, what types of market coverage strategies Gatorade used during the early stages of the sports-drink market's life cycle, and what coverage strategies Gatorade and its competitors are using now. It also identifies new market segments that Quaker should pursue for Gatorade, and justifies those recommendations. 12 pgs. 14 f/c. 10b.
Pages: 12
Bibliography: 10 source(s) listed
Filename: 3546 Gatorade Marketing Strategies.doc
Price: US$107.40
871.3554 Toyota Corollas - How Are They Marketed In The United States?
This paper investigates the marketing of Toyota Corollas in the United States, and concentrates on the following areas: on exploring the target market; on a discussion of the present product and price structure; an investigation of the distribution strategy and marketing communication; and finally, on making conclusions regarding the appropriateness of the specific marketing mix as it relates to the target market. The core of the paper is really utilizing the 4Ps of marketing: product, price, promotion and place (distribution) in relation to the Toyota Corolla. 10 pgs. 15 f/c. 4b.
Pages: 10
Bibliography: 4 source(s) listed
Filename: 3554 Marketing Corollas States.doc
Price: US$89.50
872.3594 Brand Advertising Exam.
This 7-page piece is a mid-term exam for a Brand Advertising course utilizing a prescribed format. The first two section of the exam analyze two ads (selected from four) available at the end of the paper. The first section of the ad is 2.5-3 pages on an ad the author, working as a brand manager, would decide to accept. The author chose the Dell Computer ad, believe both its layout, content, and strategy effective represented the product. In the next section, which is roughly 1-1.5 pages, the author rejects the Fuji film ad, believing that while the layout is adequate, the content and overall strategy of the ad are weak. In the final section of the essay, spends roughly a page discussing three dot com companies: webvan, priceline, and drkoop, offering his opinions as to why drkoop will have the strongest brand franchise in five years. 7 pages. No sources listed in bibliography.
Pages: 7
Bibliography: 0 source(s) listed
Filename: 3594 Brand Advertising Exam.doc
Price: US$62.65
873.3648 Book Report: The Classic Slum.
This paper reviews Robert Robert's The Classic Slum. It examines Roberts' discussion of the character of English working-class society around 1900. The author paints a profound portrait of the different power relations within his own society. We learn about the many different concerns and perspectives of men, women and children. More than anything else, there was an idea of "respectability" that moulded peoples' lives. 8 pgs. Bibliography lists 1 source.
Pages: 8
Bibliography: 1 source(s) listed
Filename: 3648 The Classic Slum.doc
Price: US$71.60
874.2971 How are Things in the Land of Chocolate? A Critical Look at Mars Incorporated.
This study will highlight the strategic position of Mars Incorporated from an historical, current, and forward-looking stance. The primary areas of focus will be the three problem areas listed above. Chapter 1 will provide a backgrounder on the company that will serve as a reference point for the entire study. Chapter 2 will take a detailed look at the company's marketing strategy in terms of the problems as listed above. Chapter 3 will follow with an application of theory to the problems, and Chapter 4 will briefly list several alternatives. Chapter 5, the final chapter, will wrap up the study with appropriate recommendations and conclusions. 39.5 pgs. 51 f/c. 18b.
Pages: 39.5
Bibliography: 18 source(s) listed
Filename: 2971 Strategic Position Mars.doc
Price: US$353.52
875.2974 Describe how the evolution of the three major management theories (scientific management, general administrative theory and organizational behavior) contribute to current management practice.
This paper will outline how the three major management theories; i.e., scientific management, general administrative theory, and organizational behavior, contribute to current management practice. 7 pgs. 7 f/c. 5b.
