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22.328 International Marketing Strategies: How MTV, the Internet and a Changing Global Society Bring the World of Music Together.
As the concept of a "global society", or a "one-world nation" takes root, it can be argued that pop culture is at the forefront of the movement. American movies, music, TV programming and home video, now account for over eight billion dollars in revenue annually. Among the top moneymakers are Mickey Mouse, Madonna, Michael Jackson, McDonald's, Levi's jeans and Coca-Cola. One might wonder how two individual pop singers could find them on a list that includes some of America's strongest corporate icons. While they may represent the power of the American music industry overseas, Michael Jackson and Madonna are certainly not alone. Of the 20 billion dollars that the music industry earns annually, approximately 70 per cent of its revenues come from outside the United States. Clear evidence of a worldwide trend towards increasing demand for American music, including some genres such as Country and Western, and Urban Hip-Hop, that in the past may have been considered unmarketable overseas.
Pages: 10
Bibliography: 5 source(s) listed
Filename: 328 International Marketing Strategies.doc
Price: US$89.50
23.355 Little Richard.
This paper documents the life and career of Little Richard "Richard Penniman" from the 1950's to the present. It includes information on the exploitation of his music contracts and his commitment to faith.
Pages: 3
Bibliography: 1 source(s) listed
Filename: 355 Life Little Richard.doc
Price: US$26.85
24.20028 What is Great About Hound Dog?
In this paper, we will examine what is great about the song ?Hound Dog?. This song represents, in many ways the malleability of a rock and roll song, in that, not only can different performers have different interpretations of it, but also, the song can morph into something almost completely different from the original and still be called the same thing. Though, this is an interesting issue, which raises and important question that we will focus our essay on: Is the Elvis recording of Hound Dog the same song, or same art object, as Big Mama Thornton's recording?
Pages: 4
Bibliography: 1 source(s) listed
Filename: 20028 Hound Dog Thornton.doc
Price: US$35.80
25.21286 Music Censorship
The main source for this paper is Nuzum's _Parental Advisory: Music Censorship in America. The paper evaluates criticisms and arguments from both sides of the debate and relies on a variety of secondary sources to discuss the problems inherent in music censorship, particularly in the case of contemporary rock music, but also applicable to all forms of media in general.
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